Q: We are looking to invest in a mobile strategy as part of our loyalty platform. Do I need both a mobile website and a mobile app, how do I determine which is best?


A: The short answer is: it depends.  The best place to start is with your overall business objectives. Define what members are looking for from your program, and what you want to enable them to do, then look at how you can make that experience more convenient or more engaging on a....

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