Pizza Hut officials realize that focusing on the customer can only lead to positive results. The company targets customers through mobile, social, and in-store.
Juliana Lim, Senior Marketing Director at Pizza Hut, told Loyalty 360 that Pizza Hut has a large and frequent customer base, and reaching out to them through direct marketing and traditional communication channels can be expensive and not necessarily effective.
“Customers have their own preferred channels of communication and their response affinity also....