“Millennial Brand Loyalty” is NOT an Oxymoron

As more marketers have focused on the Millennial Generation with efforts focused on capturing this cohort’s attentions and loyalty, major budgets are being planned in the mistaken belief that Millennials are less brand loyal than other age cohorts, and require additional attention to create brand preference.

A recent assessment of 12,300 Millennial consumers in 63 categories proves that....