Given the start of the 4th quarter, companies are looking to finalize planning for 2013, and based on our discussions with clients, we know this topic is top of mind right now. Phil Rubin’s Q&A, featured in the “Ask the Experts” section of the latest Loyalty Management Magazine, addresses the key points you need to know when Making the Case for Loyalty to Senior Management. Q: How does one make the case for a loyalty program....

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