Looking Outside of Your Loyalty Program Data for Insight

Data Analytics
Loyalty / Rewards Programs
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Epsilon promotes targeting customers in transaction segments Truly effective loyalty programs get their members to spend more, as George Clopp and I noted in our previous article Unveiling the Personality of ‘the Other 80%’ of Your Customers. For example....

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Videos and podcasts

The Coca-Cola Company: Brand Refreshes Global Campaign Leveraging AI and Social Media

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WEBINARS

Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future

Loyalty: Outcome or Enabler?

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