Data Driven MarketingPeter Drucker once said that “the purpose of business is to create a customer” and named the two “basic functions” of any business as marketing and innovation. According to Drucker, “marketing and innovation produce results… Marketing is the distinguishing, unique function of the business”. And yet, we see that in the current environment, innovation is praised as....

Membership and Pricing

Videos and podcasts

Membership and Pricing