The road to poor performance is paved with good intentions and bad execution. Recent data indicates that some loyalty programs may actually be counterproductive to supporting customer acquisition and retention, encouraging purchase and improving the bottom line.

CONSIDER THE FOLLOWING:

  • 44%of consumers have had a negative experience with a loyalty program1
  • 36%of consumers received a reward or promotion that made them want to come back to the merchant2
  • ....

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