1. Brand Corner
  2. CEM (Customer Experience)
  3. CRM (Customer Relationship)
  4. 28 views

Gamestop brand loyalty GameStop has never had a problem when it comes to customer engagement, customer experience, and brand loyalty. Now, it wants to further engage its loyal customers via digital technology.

Loyalty360 caught up with Charlie Larkin, Senior Director of the GameStop Technology Institute, to discuss the company’s introduction of digital to its stores.

How has GameStop....

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