Evolving Corporate Social Responsibility to Social Purpose at Aimia

Loyalty 360 uncovered critical points for marketers to be aware of regarding Corporate Social Responsibility (CSR), when we asked members a series of questions on CSR as part of our Executive Brief series. As Director of Social Purpose at Aimia, Anne-Josee Laquerre was able to share a unique and expert perspective with us on how to approach CSR in a way that creates value for the corporation, its employees, clients and the community.

Loyalty 360 (L360): Corporate Social Responsibility (CSR) can mean different things to....