Consumers are bombarded with messages from various brands. In order to break through the marketing noise, messages need to be relevant, personal, and timely.  The always-on mobile device can be a powerful loyalty-building tool for brands and marketers and a wonderful engagement platform for customers. But the mobile device is only as powerful as the choices with which marketers empower customers. Today, organizations have the opportunity to create, develop, and foster loyal relationships with customers over mobile devices by....

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