To the chagrin of passionate NFL fans across the county, Dallas Cowboy fans have been named the most loyal in the NFL, according to a recent study by Emory University’s Sports Marketing Analytics department. Dubbed ‘America’s team’ in the late 1970’s, it appears the moniker rings true today.

The study, based on a revenue premium model of fan equity, analyzed team box office revenue relative to a set of variables for each team, including winning percentage, pricing, stadium capacity, metro area....

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