As Yogi so eloquently put so many things, in this case, his logic was trumped by his perception of reality. This very common human trait, on display at nearly every magic show across the world, can stimulate some distracting, unproductive and unprofitable customer communication strategies and tactics.
We work with clients everyday who tell us they are struggling to create enough content (particularly those clients who are maximizing the email communication channel) to accomplish their goal of regularly communicating....