Marketers are at a very critical juncture. Customer loyalty, versus acquisition, is critical for driving sustainable growth. Yet, businesses report that retaining and engaging customers remains one of their greatest challenges.
Here is a look at the key trends we believe are going to impact loyalty marketing in 2012:
Customer engagement is the journey, loyalty is the destination.
Loyalty is a much bigger, broader, richer and growing ever more complex idea than it has been in the past. Loyalty....