The importance of leveraging data to create unique, personalized and intelligent customer engagement insights cannot be overstated. Everything about our modern life is changing so rapidly, and this, of course, also applies to both brands and marketers as well. Customer behaviors and desires are constantly evolving, and this is creating uncertainty and confusion for those trying to engage customers on a playing field that seems to be endlessly shifting.
To succeed today, brands must strive to gain a holistic view of....