1) Deeper connections: Retailers will develop a deeper and more meaningful connection with consumers, inviting them to take an even greater part in the conversation. Social media will play an even bigger critical role. Brands can no longer simply push information and hope it sticks. Because without an opportunity to answer back, it won’t.
2) Brands will strive for even greater authenticity in 2013: Especially those that appeal to Millennials who are emerging as a powerful consumer....