Mobile customer engagement is a high priority at 7-Eleven, so much so that company officials are seeking more ways to leverage mobile devices.

“Customers today are time starved and connected 24/7–they are demanding more products and services that are not only convenient, but also a part of their ecosystem,” Tarang Sethia, Senior Director of CRM & Loyalty at 7-Eleven, explained to Loyalty360. “7-Eleven is constantly researching and developing new ways we can reach our customers in a manner that....

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