Customers are changing, and brands are adjusting. Ten years ago, big brands were not forced to adapt to the small shifts in consumer demands, as it was not necessary for success. Today, with advancements in social media and mobile technology, no brand has gone untouched in terms of necessary adaptation.
7-Eleven the largest convenience retailer in the world, has been able to adjust with  its, “be customer obsessed” initiative. Gurmeet Singh, Chief Digital Officer and Chief Information Officer....

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