Brand loyalty experts are often the most data-savvy individuals at a company. So the discussion of big data might seem like old news to you. It shouldn’t. The simple calculations that have driven loyalty programs are about to become old news. Staying abreast of the rapidly evolving big data landscape—including ways to crunch data faster, or in more complex ways, and at the most reasonable cost—is critical.
We still come across companies that are skeptical of big data because they associate it with the....