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Ask any retailer what a Point-of-Sale (POS) system is and they’ll most likely tell you it’s the central component of their business. A combination of software and hardware, your POS system is so much more than a cash register, it’s the main hub where everything comes together! It’s recording every sale, product, and customer transaction, turning it into one of the most valuable business tools: consumer data.

Consumer data is important because it depicts almost an entire demographic of your customers....

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