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Email has always been referred to as a relationship channel. It’s a channel that enables a dialogue with a customer. That being said, personalization needs to be top of mind for marketers as they focus on sustaining customer relationships and creating loyalty to their brands. There’s a fundamental shift in the mindset of the consumer and they expect brands to know them. Did you know that 80 percent of consumers are more likely to do business with a company that offers personalized experiences? It’s