Brands today understand the importance of enhancing customer loyalty. Where brands fall short, is not leveraging the power of Intelligent Loyalty to do so.

Steve Hoffman, President and CEO of Exchange Solutions, and Emily Collins, Analyst, Customer Insights Team, Forrester, discuss this exciting topic in a Loyalty 360 Q&A.

They will offer definitions of Intelligent Loyalty, how it can help brands upgrade their customer loyalty programs, and how it helps drive more profitable customer behaviors....

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