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I have been in the data-driven/relevancy-driven marketing business for 25 years. I’ve seen the number of marketing channels explode. I’ve seen the marketing cycle time drop from quarterly to real-time. I’ve seen a reference book worth of buzzwords come and go.
Despite all this change, the foundation of data-driven marketing has remained the same. Different terms may be used, but the conceptual pillars are the same. I like to call them self-evident truths. In particular....
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