For companies to be successful now and in the future, they must be one step ahead of what their customers need, want and demand. And the same is true for creating an engaging rewards and incentives program. We must dive deeper into how consumers view rewards and what they are looking to receive in the future.
In order to understand how consumers value and respond to rewards and incentives, Virtual Incentives partnered with Koski Research, Ask Your Target Market (AYTM) and Lenny Murphy of GreenBook to develop and field a....

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