As I write this, it’s springtime in New England. It’s time to plan the garden. Select the seeds. Prepare the beds. There are limits on everything—time, space, resources. I’m thinking a lot about how I can optimize my resources to get as much benefit as possible.
In a similar fashion, maybe this is a good time to revisit your loyalty program plan to identify the activities or benefits you’re pursuing that are leading to strong results, building profits....