Marketers often plan and align loyalty programs and promotions to match larger marketing plans. While intentions are good, this approach can result in too heavy of a focus on internal goals instead of actually listening to the voice of the customer. Why? Because customer feedback comes through multiple channels (in-store, online, social, etc.) and sources (sales, surveys, etc.) and synthesizing the feedback is no easy task. To truly evolve programs and meet customer expectations, the voice of the customer must be heard.  

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content