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The loyalty industry is about to experience a massive disruption. A perfect storm of three macro trends is upon us that will change how brands inspire enduring loyalty forever. To remain relevant to members and ensure everlasting loyalty, marketers need to begin planning for these changes now.
The Rise of the Internet of Everything
The internet changed everything for marketers and consumers alike. Some tend to think of the internet as being an additional sales channel that consumers access via a computer....
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