For retailers, talking about omni-channel is very fashionable nowadays. At a high level, the concepts behind providing great customer experience across channels are easy to understand. However, those in the business know that executing on a great omni-channel strategy is pretty challenging. Omni-channel retailers are acutely aware of three key trends that are heavily influencing the industry today.
1. Showrooming – For some retailers, it’s the bane of....