2018 was a busy year for the pet industry. With the significant mergers of companies combined with the rapid growth of the premium grocery industry, people are spending more money on their pets than ever before. But what about the pet loyalty industry? What level of personalization, segmentation, and engagement do pet store owners have with their customers? The answer may not be as obvious as you think.

The pet industry has been growing by leaps and bounds, and it’s now estimated that 68% of all households have some....

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