Loyalty Management

In this Issue

PAST ISSUES
  • Executive Insights
  • April 01, 2020
Sustaining Customer Advocacy in the Face of Crisis
  • Guy Cierzan, Managing Partner, Loyalty + Customer Marketing

We’re living in a time of great disruption for brands and customers, with our day-to-day lives and routines, relationships and financial well-being being upended by the COVID-19 pandemic and associated travel restrictions, lockdowns and “social distancing.” For some brands...

  • Best Business Practices
  • March 17, 2020
Social Commerce: The New World of Selling
  • Farrah Shultz, Director, Business Development, Kobie Marketing

Just over a decade ago, Facebook became the most popular social media platform in the world. It hasn’t let go of the reins yet, but a quick glance of apps on any given cell phone will show that Facebook has a lot more competition these days. While social media started as a way to connect...

  • Featured Columnist
  • March 09, 2020
Aspire to Loyalty as an Outcome, Not Just a Program
  • Tad Fordyce, SVP Loyalty, Epsilon

Truly progressive brands have evolved to look at ALL of their customers through a loyalty lens; not only those who are enrolled in their loyalty program. These innovators practice “Big L” loyalty, using their loyalty strategies and tactics to create exceptional customer experiences...

  • Best Business Practices
  • March 04, 2020
When the (Data) Cookies Crumble
  • Susan Frech, co-founder and CEO, Social Media Link

Entering a new decade is often a time to reflect on the preceding one and to brand them as “eras.” I believe the 2010s will be remembered as the wild, wild, west of data collection. In that new frontier of data, consumers were relatively unaware and free with their information and...

additional info

 

Article Proposal

Do you have research, case studies or expert knowledge on topics related to the consumer experience, loyalty and engagement marketing? Would you like to share your insights, observations and ideas with other Loyalty Management readers?

LEARN MORE

Media Kit

Looking for readership information, deadlines, or article/advertising specs? Click here to find our latest media kit.

LEARN MORE

SUBSCRIPTION

Interested in purchasing a Loyalty Management Magazine subscription or signing up for Loyalty360 email newsletters?

LEARN MORE

Loyaty Management Print Magazine

img

2019 Loyalty Mgmt Magazine Q3 & Q4

VIEW PDF
 
img

2019 Loyalty360 Magazine - First Half 2019

VIEW PDF
 
img

2018 Loyalty Management Magazine Q2

VIEW PDF
 
LEARN MORE