Loyalty Management

In this Issue

PAST ISSUES
  • Best Business Practices
  • October 09, 2019
Partnerships: The secret weapon to building customer loyalty?
  • Bill Finaldi

Building customer loyalty is an objective most businesses are striving to achieve. I constantly get asked questions from brands about how they can drive customer growth; How can we get customers to come back again and again? How can we steal share of wallet from competitors? How can we get...

  • Best Business Practices
  • October 09, 2019
Are Your Employees Driving Your Customers Away?
  • The Hinda Team

A look at how to complete your marketing program with your front-line assets – your employees. Think back to the last time you walked into a store. It can be any store – department, grocery, even a convenience store. Try to remember the experience. Maybe you rushed in towards the...

  • Featured Columnist
  • October 02, 2019
Frankentech is here to stay: how brands are getting the most out of the MarTech investments
  • Tad Fordyce, Epsilon

In today’s marketing landscape, we as consumers expect a seamless customer experience. Whether we’re shopping at our favorite in-store retailer, booking our next vacation or performing a banking transaction online, we assume the technology applications we’re interacting with...

  • Best Business Practices
  • October 01, 2019
Word-of-Mouth Marketing Strategies That Increase Referrals
  • Kasey Cover

With all the different advertising mediums out there, why is word-of-mouth marketing still so important? It’s simple. People trust people. Paid advertising has its place in fostering brand recognition, educating consumers on your products and services, and drawing some foot traffic, but...

  • State of the Industry
  • October 01, 2019
How Do You Build Everlasting Loyalty? Learn Your Customers’ Love Language
  • The Cheetah Digital Team

Would you rather go on a date with someone who is simply tolerating you, or a person who really wants to be there? The latter is the obvious choice (and the former being the stuff of first-date nightmares). After all, someone who is interested in developing and maintaining a relationship is tuned...

  • Technology, Trends & Rewards
  • October 01, 2019
The Modern Loyalty Program Powering Brands Like MVMT, FIGS and Thirdlove
  • The Yotpo Team

The demand for true marketing personalization is completely upending the strategies, scope, and meaning of loyalty and rewards programs.   There was a time when running a loyalty program was simple: any business from a hotel chain to a wellness center could offer a reward, in the form of...

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Loyaty Management Print Magazine

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Volume 11 Number 1 | First Quarter 2018

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Volume 10 Number 4 | Q4 2017

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Volume 10 Number 3 | Summer 2017

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