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In the post digital age, consumers are in the driver’s seat and your incentives have to flex in the direction of their demands.
Not too long ago, brands disrupted consumer entertainment to promote their products and services. Mass media, retail promotion, direct response, and the Internet of Things were methods to market and push information and offers to consumers. Brands were at the helm. Customer loyalty was easier to earn than it is today. Consumers would take certain steps and, six weeks....
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