Entering a new decade is often a time to reflect on the preceding one and to brand them as “eras.” I believe the 2010s will be remembered as the wild, wild, west of data collection. In that new frontier of data, consumers were relatively unaware and free with their information and companies were all too happy to take it.
Now in many ways, it was a win-win scenario for all parties. Limitless data collection led to innovative digital business practices. Consumers benefited from receiving more relevant....