Your goals are straightforward: Motivate your customers to shop with you more often, entice them to spend more money every time they do, and increase the profits they generate. Unfortunately, you are competing with clutter that increases exponentially every day. And because loyalty programs are proliferating and promotional messaging has soared to an all-time high, it’s essential to continually connect with customers as they conduct business with you, beginning at the point of sale.
Today, the consumer is in the driver....