CRM 101

In an era dominated by digital transformation, the way brands engage with their customers has become more complex, and more critical, than ever. Customer Relationship Management (CRM) helps brands build meaningful, lasting connections at scale. So, what does it take to get CRM right in 2025? Let’s break it down. Email Marketing: The Foundation of CRM Email remains a cornerstone of customer engagement, but mastering it requires more than hitting “send.” Here are some....