[Podcast] Red Lion Hotels: Where Everyone Knows Your Customer’s Name

  • September 22 2014
  • Resource: Multimedia
  • Mark Johnson

Click to read Red Lion Hotels: Where Everyone Knows Your Customer’s NameRead More

Loyalty Landscape: State of the Industry

  • April 17 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Mark Johnson, Loyalty360

Loyalty Landscape is an honest and confidential evaluation of the most important and dynamic facet of marketing: Customer Loyalty! Loyalty360, through our proactive outreach, has been collecting loyalty marketing data over the past year....Read More

The Terrain is Everything: Unveiling the Loyalty Landscape

  • April 01 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty360

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What Did Seven Days of Customer Emails Bring Me?

  • August 27 2013
  • Resource: Multimedia
  • Loyalty 360

As I think about the upcoming Engagement & Experience Expo, while reflecting on the concept of expectation matching, I decided to do a little market research. For the last week, I tracked all emails I received from both B2B and B2C...Read More

Brands Should Focus on Their Most Loyal Customers

  • August 27 2013
  • Resource: Multimedia
  • Loyalty 360

When developing or enhancing a loyalty program, brands should focus on their most loyal customers – and not on acquiring new ones, according to David Robinson, senior marketing lecturer at the University of California-Berkeley. Robinson...Read More

What’s Old is New with Customer Loyalty at Fairytale Brownies

  • August 15 2013
  • Resource: Multimedia
  • Loyalty 360

David Kravetz, Co-founder, Catalog & Web Team Leader, at Fairytale Brownies, told Loyalty 360 that his company began discussing loyalty initiatives and/or programs a few years back and were unsure which path to take. During an engaging...Read More

U.S. Wireless Customer Loyalty Programs Need to Add Value

  • April 11 2013
  • Resource: Multimedia
  • Jim Tierney, Loyalty 360

When it comes to loyalty among mobile phone users in the U.S., wireless carriers should start thinking long and hard about their ability to retain customers. According to a recent study released by WDS, a Xerox Company, 36% of U.S. customers...Read More

Loyalty Expo Preview: Interview with Barry Kirk, Bunchball

  • March 17 2013
  • Resource: Multimedia
  • Loyalty 360

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Empowering the Employee to Create a Positive Customer Experience [PODCAST]

  • March 01 2013
  • Resource: Multimedia
  • Erin Raese, Loyalty 360

Having recently read The Power of Habit, I’ve learned that it is possible to provide a very positive experience when leaning on the volatile human.  We need to empower our employees yet provide them with clear, concise training to...Read More

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