[Podcast] Shifting Gender Roles in the CPG Customer Experience

  • January 25 2018
  • Resource: Multimedia
  • Loyalty360

Marketers face a great time of uncertainty. We are now in the midst of a consumer renaissance or even, some might say, a revolution. Brands and marketers are no longer able to rely on established consumer trends, old buying patterns, and...Read More

[Podcast] Executive Perspectives - Finding the Right Level of Sophistication

  • January 24 2018
  • Resource: Multimedia

We use the word sophistication in everyday conversation in different ways. One could talk about the sophistication of the wealthy, or how a neighborhood over time changed from simplicity to sophistication. The thesaurus lists the following...Read More

What We're Seeing and Hearing: January 22nd, 2018

  • January 22 2018
  • Resource: Multimedia
  • Mark Johnson

In the first week of the What We're Seeing and Hearing video series, Mark Johnson discusses the lastest news in the world of customer loyalty. For more information on the topics discussed, please see the links below:[1:40] McMillon...Read More

[Podcast] How Wizard World Achieved Superhuman Heights of Customer Engagement

  • January 16 2018
  • Resource: Multimedia
  • Loyalty360

In most cases, the media and marketing landscape is incredibly fragmented, which makes effective customer engagement incredibly difficult. No longer can a single message, or even a single campaign, leverage a single medium to find its way directly...Read More

[Podcast] CMO Challenge Report: The Challenge Of Data, Analytics, And Creating Insight (Part 2)

  • September 21 2017
  • Resource: Multimedia
  • Loyalty360

Customer analytics is rapidly evolving. Additional challenges and issues arise in this space with every new analytics tool, coupled with the incredible increase of customer information. By now, almost everyone in the loyalty industry agrees that...Read More

[Podcast] The Promise of Content-Driven Marketing: How the Dallas Cowboys Win Fan Engagement

  • September 05 2017
  • Resource: Multimedia

Not long ago, most marketing efforts were confined to a relatively small quadrant of people’s lives. Mass media, marketing, and advertising freely span television and radio broadcasts as well as other forms of omnipresent marketing such as...Read More

[Podcast] How to Begin: SunGard’s Path from Infancy to Customer Experience Maturity

  • August 29 2017
  • Resource: Multimedia

New market forces and rapidly evolving customer habits are leading many brands to rethink their marketing strategies. The primary reason for this shift is because many traditional tactics are no longer relevant. Since advanced digital and social...Read More

[Podcast] The Art Of The Possible: How AT&T Aligns Internal And External Customer Experience Alignment

  • August 21 2017
  • Resource: Multimedia

It now seems odd to think that, not long ago the term “customer-centricity” barely existed in the marketing lexicon. The customers themselves, of course, were always significant, but typically only as ends to a means. As long as these...Read More

[Podcast] CMO Challenge Report: The Defining Characteristics Of Contemporary Customer Loyalty

  • August 17 2017
  • Resource: Multimedia

Definitions are never static concepts; they are fluid and dynamic and definitions will change based on a variety of subjective vantage points, particular perspectives, and prevailing ideologies. Even though definitions evolve, we can still...Read More

[Podcast] Winning Year-Round Fan Loyalty On and Off the Field

  • August 17 2017
  • Resource: Multimedia

Today, the American fan has many sports from which to choose and often multiple teams in that sport nearby, sometimes in the same city. Hundreds of professional and college teams in a dozen sports in North America vie for fan loyalties in every...Read More

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