Brands See Consumers Changing and Evolving With the Times

  • April 26 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

The habits of consumers have changed considerably over the past 18 months, a pandemic necessity that has shifted the way shoppers and buys spend their money and select the brands they wish to do business with.John Giaquinto, the Senior Director of...Read More

How Brands Define and Measure Emotional Loyalty

  • April 15 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson, Loyalty360

Emotional loyalty can mean different things to different brands. And even then, some brands have a hard time even defining the term, which has baffled many industry experts and researchers for years. “Emotional loyalty is fairly difficult...Read More

Q&A With John Giaquinto and Julie Girard, Hannaford Supermarkets

  • February 19 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  For decades, the slogan for Hannaford Supermarkets was ‘no cards, no games, no gimmicks.’ Hannaford is a 189-store supermarket chain based in Maine that operates stores in New England and New York. They recently won a Platinum...Read More

Employee Buy-In Grows Hannaford All-Digital Rewards Program

  • February 17 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  For decades, the slogan for Hannaford Supermarkets was ‘no cards, no games, no gimmicks.’ So when they set out to launch the first My Hannaford Rewards loyalty program, they knew they had to meet the challenge of living up to...Read More