How Brands Define and Measure Emotional Loyalty

  • April 15 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson, Loyalty360

Emotional loyalty can mean different things to different brands. And even then, some brands have a hard time even defining the term, which has baffled many industry experts and researchers for years. “Emotional loyalty is fairly difficult...Read More

Floor & Decor’s Unique PRO Rewards Changes Member’s Business, Lives

  • February 12 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

    Matt Goldberg is the Director Of Pro Strategy And Loyalty at Floor & Decor, which won three awards during the recent Loyalty 360 Award presentation, including a Platinum in the B2B Customer Loyalty category, a Gold in the...Read More