Verizon: The Right Brand Partnerships Deliver Valuable Benefits for Small Business Customers

  • July 21 2023
  • Resource: In-Depth Exclusives

A merger between Bell Atlantic and NYNEX formed Verizon Communications in 2000. At that time, the company primarily offered wireline solutions to its customers. Fast forward two decades and Verizon has become a global provider of technology and...Read More

Verizon: Forming Strategic Partnerships To Create a Meaningful Small Business Customer Loyalty Program

  • June 19 2023
  • Resource: In-Depth Exclusives

In March of 1876, Alexander Graham Bell uttered the words, “Mr. Watson, come here, I want to see you” through his electronic telephone, forever changing the way the world would communicate. More than a century later, following decades...Read More

Q&A with Julia Russell and Carrie Mastropaolo, Verizon Wireless

  • April 07 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  At the recent 2020 Loyalty360 Awards, Verizon Wireless came away as big winners. They took home the Platinum Award in the Program Partnership category, won the Gold in the Loyalty Program Design category, and won the Bronze Award in the...Read More

Verizon Expands Loyalty Program

  • April 05 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

 In the fast-moving world of consumer marketing, it’s important to continually evolve to meet the needs of the customer. And no one knows that better than Julia Russell and Carrie Mastropaolo of Verizon. The two are part of a larger...Read More

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