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New Frontiers in Relationship Loyalty Research

New Frontiers in Relationship Loyalty Research
  • March 24 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Danica R. Allen, Ph.D., Global Director of Customer Satisfaction & Experience and Tom Hartley, Ph.D, VP-Customer Loyalty, GfK

This session offers a glimpse into GfK’s latest explorations in global loyalty management and articulates a fresh perspective on customer loyalty.  The initiative acknowledges a more holistic perspective: customer relationships are...Read More

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