Changing to Provide Meaningful Value: A Q&A with Scene+ on Relaunching Its Loyalty Program, Personalization, and Building Partnerships

  • September 07 2023
  • Resource: In-Depth Exclusives

Scene+ was founded in 2007 by Cineplex and Scotiabank, one of Canada’s largest movie theater chains and one of Canada’s top five banks respectively. Cineplex had access to a large amount of customer data without an effective way to act...Read More

Rewards, Your Way: How Scene+ Uses Personalization and Partnerships to Engage 13+ Million Members

  • July 12 2023
  • Resource: In-Depth Exclusives

In 2007, one of Canada’s leading movie theater chains — Cineplex — and one of Canada’s top five banks — Scotiabank — formed a mutually beneficial partnership to collect and act on customer data. The joint...Read More

Q&A with Matthew Seagrim, Senior Vice-President of Scene+

  • September 21 2022
  • Resource: In-Depth Exclusives

Matthew Seagrim is the Senior Vice-President of Scene+, a Canadian loyalty program for Scotiabank, Cineplex Entertainment and Empire Company Limited. The Scene+ loyalty program has over 10 million members and has a member in over 50% of Canadian...Read More

Live on the Scene+ - Loyalty Program Shows No Signs of Slowing

  • September 14 2022
  • Resource: In-Depth Exclusives

With over ten million members, Scene+ is one of Canada’s leading loyalty programs. What began with movie rewards, today encompasses everything from retail to entertainment, restaurants, travel, and groceries. Scene+ is leading the loyalty...Read More

Q&A with Matthew Seagrim, SCENE

  • February 04 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  Matthew Seagrim is Managing Director of SCENE, a joint venture between Cineplex Entertainment and Scotiabank, which has officially ranked Canada’s most extensive entertainment loyalty program. SCENE also took home several honors at...Read More

How Canada’s SCENE Stays Relevant, Innovative, Loved

  • February 02 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  When SCENE launched in 2007 as a joint venture between Cineplex and Scotiabank that soon became Canada’s largest entertainment loyalty program, they were aware of the audience they wanted to target for membership. “A huge...Read More

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