[Podcast] Loyalty Management Series: When Twice Is Not As Nice – CRM and Loyalty Program Disconnects

  • December 09 2015
  • Resource: Multimedia
  • Naomi Kasolowsky, dunnhumby

I can’t think of a single time in my career when an executive has thought it a great idea to do something twice just for the fun of it. Investing twice, building twice, recruiting twice are not ideas that typically result in career glory...Read More

[Podcast] Loyalty Management Series: Reciprocity in Loyalty Programs

  • July 02 2015
  • Resource: Multimedia
  • Naomi Kasolowsky, dunnhumby

This episode of the Loyalty Management podcast series is titled "Reciprocity in Loyalty Programs", written by Naomi Kasolowsky of dunnhumby.Employee engagement is increasingly top of mind for most executives.  The fact that the...Read More

[Podcast] Loyalty Management Series: Surprising and Delighting Customer to Loyalty

  • May 06 2015
  • Resource: Multimedia
  • Naomi Kasolowsky, dunnhumby

This episode of the Loyalty Management podcast series is titled "Surprising and Delighting Customer to Loyalty", written by Naomi Kasolowsky of dunnhumby. Loyalty programs are frequently clustered into “types.”...Read More

[Podcast] Loyalty Management Series: Programs Worth Launching

  • March 10 2015
  • Resource: Multimedia
  • Naomi Kasolowsky, dunnhumby

This episode of the Loyalty Management podcast series is titled "Programs Worth Launching", written by Naomi Kasolowsky of dunnhumby. Some of the most common client concerns and questions we help to solve relate to loyalty...Read More

[Podcast] Loyalty Killers: De-List Dramas

  • October 09 2014
  • Resource: Multimedia
  • corinne.formisano

Loyalty Killers: De-List DramasRead More

Co-Creating Purposeful Loyalty with Customers – and Their Data

  • February 10 2014
  • Resource: Multimedia
  • Loyalty360

This week, IBMs Institute for Business Value Global Consumer Study found that many customers will share their data with retailers or brands - but that they expect a few things in return. Specifically, they want customized offers tailored to their...Read More

Thought Leadership Series: Euan White from dunnhumbyUSA

  • July 09 2013
  • Resource: Multimedia

Euan White, Senior Vice President at dunnhumby participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including his company’s loyalty initiatives, what factors influenced those initiatives, customer...Read More

Power to the People : A New Model for Customer- First CRM

  • June 25 2013
  • Resource: Multimedia
  • Thomas Hutchinson, Director, CRM and Analytics, Raley's & Bryan Baecker, Director, Loyalty, Communications, and Media, dunnhumby

Customers are becoming their own CMOs, defining their own marketing mix, and deciding which businesses and messages will make the cut. In this hyper-connected, hyper-competitive, customer-driven world, creating sustainable business growth...Read More

From Big Data to Bigger Insights [PODCAST]

  • May 01 2013
  • Resource: Multimedia
  • Milen Mahadevan, dunnhumbyUSA

Big Data is certainly a hot topic these days. If you work in loyalty marketing, you probably hear about it more often than you hear about Kim Kardashian’s baby bump. Big Data certainly deserves the media attention it’s getting. The...Read More

Thought Leadership in Loyalty: Interview with Thomas Hutchison, Raley's and Bryan Baecker, dunnhumbyUSA

  • March 27 2013
  • Resource: Multimedia
  • Loyalty 360

Thought Leadership in Loyalty: Interview with Thomas Hutchison, Raley's and Bryan Baecker, dunnhumbyUSAIn this interview, Mark Johnson, Loyalty 360 CEO & CMO asks Loyalty Expo speakers, Tom Hutchison and Bryan Beaker to address the...Read More