Power to the People : A New Model for Customer- First CRM
- June 25 2013
- Resource: Multimedia
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Thomas Hutchinson, Director, CRM and Analytics, Raley's & Bryan Baecker, Director, Loyalty, Communications, and Media, dunnhumby
Customers are becoming their own CMOs, defining their own marketing mix, and deciding which businesses and messages will make the cut. In this hyper-connected, hyper-competitive, customer-driven world, creating sustainable business growth...Read More