[Podcast] Loyalty Management Series: Loyalty Equals Customer Experience

  • December 09 2015
  • Resource: Multimedia
  • Dino Michetti, Epsilon

If you’re still thinking about loyalty as a program, you are missing real opportunities with your customers and prospective customers. Loyalty no longer sits as a silo program within your marketing strategy. It’s an all-encompassing...Read More

[Podcast] Loyalty Management Series: Multi-Brand Marketing and How to Create Loyalty

  • October 06 2015
  • Resource: Multimedia
  • Bob Moorhead, Epsilon

This episode of the Loyalty Management podcast series is titled "Multi-Brand Marketing and How to Create Loyalty", written by Bob Moorhead of Epsilon. Convenience.  Saving Time. Unique Experiences. – These are three...Read More

[Podcast] Loyalty Management Series: Loyalty Programs as a Barrier to Exit – More than Just a Monetary Reward

  • August 05 2015
  • Resource: Multimedia
  • Bob Moorhead, Epsilon

This episode of the Loyalty Management podcast series is titled "Loyalty Programs as a Barrier to Exit – More than Just a Monetary Reward", written by Bob Moorhead of Epsilon.Positioning your loyalty program as a brand...Read More

[Podcast] Loyalty Management Series: Using Customer Service to Drive Emotional Connections Between Consumers and Your Brand

  • June 02 2015
  • Resource: Multimedia
  • Bob Moorhead, Epsilon

The value consumers place on customer service continues to increase as they look for differentiated experiences in the world of increasingly commoditized products and services.  Throughout my career in marketing, I’ve had the...Read More

[Loyalty Expo 2015 Workshop] Data Selection, Monetizing and Measuring Performance

  • May 01 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Epsilon

Ready to take a deep dive into how your loyalty program is performing?  In this working session, we’ll roll up our sleeves and review the processes for selecting the data types that are going to make your communications relevant and...Read More

[Podcast] Loyalty Management Series: Keeping your Message Simple Helps to Drive Loyalty to Your Brand

  • April 02 2015
  • Resource: Multimedia
  • Joe Disharoon, Epsilon

This episode of the Loyalty Management podcast series is titled "Keeping your Message Simple Helps to Drive Loyalty to Your Brand", written by Joe Disharoon of Epsilon.“Don’t let your channel be the driver of the content...Read More

[Expo Video] Multiplying the Power of Experience and Engagement

  • December 11 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Epsilon

 The combination of experience and engagement is not a 1+1 proposition. The elements of experience and engagement multiply exponentially - in a way that's more transformational than incremental. So how can brands connect how...Read More

[Engagement Expo 2014] Multiplying the Power of Experience and Engagement

  • November 14 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Andrew Frawley, President, Epsilon

The combination of experience and engagement is not a 1+1 proposition. The elements of experience and engagement multiply exponentially - in a way that's more transformational than incremental. So how can brands connect how consumers feel...Read More

A Happy Marriage – When Strategy Meets Technology

  • March 26 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • John Bartold, Vice President, Loyalty Solutions & Joe Disharoon, Senior Vice President, Product Management – Loyalty, Epsilon

Developing your loyalty marketing strategy and implementing it with state of the art technology is a formula for success!  Epsilon’s Agility Loyalty solution enables marketers to think outside of the box and develop programs that...Read More

Loyalty Expo 2014 Preview: John Bartold from Epsilon

  • February 20 2014
  • Resource: Multimedia
  • Loyalty360

Loyalty360 invites you to take a sneak peek into the 2014 Loyalty Expo sessions with our Speaker Interview Series! For more information or to register, visit www.loyaltyexpo.com!Read More

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