Top Suggestions From Top Ten Leaders in Customer Loyalty: Video 2 of 6

  • June 01 2020
  • Resource: Multimedia

Welcome to our Top 10 Leaders Series! Loyalty360 is producing a video series where we seek timely insight, analysis, and best practices from recognized and well-respected thought leaders in customer, channel, and brand loyalty. In this week's...Read More

Top Suggestions From Top Ten Leaders in Customer Loyalty: Series 1

  • June 01 2020
  • Resource: Multimedia
  • Loyalty360

Welcome to our Top 10 Leaders Series! Loyalty360 is producing a video series where we seek timely insight, analysis, and best practices from recognized and well-respected thought leaders in customer, channel, and brand loyalty. These responses...Read More

Loyalty360 Thought Leadership Series | Marti Beller, Kobie

  • April 15 2020
  • Resource: Multimedia
  • Loyalty360

In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership...Read More

[Loyalty Expo 2015 Workshop] Making Moments Matter: Thinking Beyond Tactics to Win Hearts

  • May 15 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Kobie Marketing

Loyalty marketers have become too focused on the technical and tactical side of marketing, but the connection between brand and customer is about so much more than serving a consistent experience across mediums and devices. Are you ready for the...Read More

Is Your Loyalty Program Positioned to Deliver Maximum Financial Success?

  • April 08 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • David Andreadakis, Vice President of Loyalty Strategy, Kobie Marketing

Do you ever wonder where your loyalty program stacks up against your competition and if it delivers the greatest financial impact? If so, you won’t want to miss this workshop!Join Kobie Marketing as we illustrate the best way to effectively...Read More

Game On for Loyalty Marketers: Learning the Rules of Gamification to Drive Engagement

  • June 20 2013
  • Resource: Multimedia

Incorporating elements of game play into a person’s life usually begins at a very young age when a parent or caretaker turns a spoon into an airplane, and a child’s mouth is transformed into a destinationREAD THE FULL ARTICLE  ...Read More

What the Convergence of CRM, CEM and Loyalty Means for Millennial Consumers

  • April 10 2013
  • Resource: Multimedia
  • Michael Hemsey, Kobie Marketing

Baby boomers might get credit for breaking the cultural mold, but Millennials, their second generation of offspring – the first being Generation X –  are proving just as exciting and lucrative in their own unique way.Read Full...Read More

Moving from Transactional to Emotional Loyalty: How to Give Your Customers an Experience They’ll Love [PODCAST]

  • March 01 2013
  • Resource: Multimedia
  • Jennifer Lingerfelt, Kobie Marketing

There is compelling evidence suggesting that consumers increasingly expect an enhanced brand experience, one that takes loyalty beyond the points-for-rewards stereotype, delivering on emotional experiences as much as any tangible reward. Despite...Read More

Successful Loyalty Strategies: Maximizing Engagement and ROI through an Exceptional Customer Service Experience

  • October 29 2012
  • Resource: Multimedia
  • Matt Hood, BJs Restaurant & Brewhouse & Michael Hemsey, Kobie Marketing

BJ’s Restaurants, Inc. (NASDAQ: BJRN) is one of the most innovative and profitable casual dining restaurant concepts in the world and, unlike many established foodservice brands, continues to thrive despite the economic downturn. A major...Read More

Video Blog: How will merchant-funded reward programs change over the next five years?

  • June 03 2011
  • Resource: Multimedia

Mark Johnson, President & CEO of Loyalty 360, asks attendees of the Card Forum and Expo, held in Miami, Florida, April 27-29, 2011: "How will merchant-funded reward programs change over the next five years?" Respondents are Steve Van Fleet...Read More

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