Not Your Father’s Loyalty & Rewards Program

  • March 25 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Herve Pluche, Global Vice President, SAP Precision Marketing & Pierre Bourbonnière, CMO, STM

What happens when an exec running Air Canada’s Aeroplan loyalty program becomes the Chief Marketing Officer of North America’s 4th largest public transit organization, Société de transport de Montréal (STM...Read More

Social Analytics & Mobility - Neeraj Sripuram from IBM [Meet the Speaker Series]

  • September 19 2013
  • Resource: Multimedia

Neeraj Sripuram, Associate Partner, IBM SAP Mobility & Innovation CoE, participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including his company’s loyalty initiatives, what factors influenced...Read More

Nu Skin Steps to Success

  • June 21 2013
  • Resource: Multimedia
  • Elaina Herber, Director, Business Development, eCentra & Bernard Chung, Senior Director of Global Solution Marketing, SAP

Nu Skin always had their customers in mind first, from how they develop their products to building customer relationships.  They had in place a loyalty initiative which allowed their customers to register and earn different points...Read More

Mobilizing the Point of Decision

  • April 11 2013
  • Resource: Multimedia
  • Diarmuid Mallon, SAP

Fifty-three percent of mobile industry leaders believe that improving customers’ retail experience will be essential to creating a successful mobile wallet scheme. That’s what a recent SAP survey at the 2013 GSMA Mobile World...Read More

Solutions You Need to Enable Your Customer Experience Management Vision

  • October 30 2012
  • Resource: Multimedia
  • Vikas Venugopal, SAP

You have developed a great customer experience management vision for your organization, but how can you start enabling your vision?  What are the first steps to making your vision a reality?   Join this session to learn about the...Read More

Customer Loyalty is like…..bank accounts

  • May 09 2012
  • Resource: Multimedia
  • Bernard Chung

Customer loyalty: It’s the Holy Grail of most businesses today. And yet study after study shows that loyalty is on the decline, especially as consumers grow ever more empowered, thanks to the surfeit of information, advice and opinions on...Read More

Driving Brand Loyalty & Successful Support Engagements in a B2B World

  • March 19 2012
  • Resource: Multimedia
  • Greg Rhoads, Bentley Systems & Bernard Chung, SAP

Read More

How has CRM changed and how will it change over the next several years?

  • August 29 2011
  • Resource: Multimedia

Mark Johnson, President & CEO of Loyalty 360, asks attendees of CRM Evolution, held in New York, August 8-10, 2011: "In this dynamic marketing and technology environment, how has CRM changed and how will it change or evolve over the next...Read More

What are the greatest opportunities brands have to engage with their customers and clients?

  • August 29 2011
  • Resource: Multimedia

Mark Johnson, President & CEO of Loyalty 360, asks attendees of CRM Evolution, held in New York, August 8-10, 2011: "What are the greatest opportunities brands have to engage with their customers and clients?" Respondents are Vinay Iyer, SAP...Read More

Video Blog: What is the most difficult challenge brands have today in creating engaging customer service?

  • August 29 2011
  • Resource: Multimedia

Mark Johnson, President & CEO of Loyalty 360, asks attendees of CRM Evolution, held in New York, August 8-10, 2011: "What is the most difficult challenge brands have today in creating engaging customer service?" Respondents are Vinay Iyer, SAP...Read More

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