Thought Leadership Video Blog Bob Macdonald, Maritz Loyalty Marketing

Through the Loyalty 360 Thought Leadership series we invite you to hear first-hand insights and perspectives from the thought leadership driving the customer engagement and loyalty industry today.

In this video blog, Mark Johnson, President and CEO of Loyalty 360 interviews Bob Macdonald, President and CEO of Maritz Loyalty Marketing.

Bob’s career at Maritz spans over 20 years of domestic and international achievements in marketing, sales and client relations.  Under Bob’s leadership, Maritz works with industry-leading brands in a variety of sectors including financial services, healthcare, automotive, retail packaged goods, entertainment, technology and telecommunications.  In addition to his professional responsibilities, Bob is a proponent for driving business results by understanding, enabling and motivating the people most critical to business success…consumers, sales channels, and employees.  He is also a champion for corporate social responsibility.

Bob shares his perspective and best practice insight relating to the following topics:

·      What is the state of marketing today?

·      What will be the biggest opportunity for marketers in the next 3-5 years?

·      What will be the biggest challenge for marketing in the next 3-5 years?

·      We believe in a process of expectation matching; the belief that the consumer’s expectation change based on their engagement with the brand and the stage of the lifecycle or stage of the process the consumer finds themselves? Brands struggle with this dynamic and this idea; yet want to see it put in practice? Advice to marketers?

·      Loyalty 360 believes that loyalty is the most important facet to consider in any marketing strategy.  How can one create loyalty when so many technologies are focused on mass acquisition of customers, which may or not be aligned effectively with the product offering?

·      What emerging technology do you believe will have the greatest impact in helping drive more effective engagement and therefore better marketing outcomes?