[Podcast] Loyalty Management Series: Stop Reacting and Start Designing: Predictive Analytics Comes t

Customer Experience (CX) requires a sophisticated understanding of your customers. The first step in this understanding is identifying and addressing pain points, and creating a sense of transactional ease. And while having an effective triage process is critical, many organizations stop there, falling far short of the understanding required to design experiences that build deep loyalty, and deliver value back to the business in return.

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