Video Blog How can banks use social media and the data it generates to create more engagement and lo

Mark Johnson, President & CEO of Loyalty 360, asks attendees of the Card Forum and Expo, held in Miami, Florida, April 27-29, 2011: "How can banks use social media and the data it generates to create more engagement and loyalty from their cardholders?" Respondents are Bram Hechtkopf, Kobie Marketing, Jonathan Silver, Affinity Solutions and Ted Murguia, FreeCause. We invite you to share your thoughts below.