Achieving the Holy Grail
  1. Coupons / Local Marketing
  2. Customer Engagement
  3. Customer Service / Satisfaction

What is the Holy Grail for business? Customer loyalty.  Rather, true loyalty that is undying allegiance to a brand or product.  Establishing true loyalty is the ONLY way to create a sustainable competitive advantage.  So, how does a business achieve true loyalty? They have to earn it.

Read Full Article Here!

Membership and Pricing

Videos and podcasts

VIEW ALL
Navigating Togetherness in a Post-Covid World
podcast

The Coca-Cola Company: Brand Refreshes Global Campaign Leveraging AI and Social Media

March 18,2024

Play Image

Melting Pot: Inspiring and Cultivating Emotional Loyalty with Customers

March 11,2024

Play Image

CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience

March 06,2024

Membership and Pricing

WEBINARS

View All
Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future
Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future
Loyalty: Outcome or Enabler?
Loyalty: Outcome or Enabler?
Reimagining Loyalty: How to Create Relevancy in an Evolving Consumer Landscape
Reimagining Loyalty: How to Create Relevancy in an Evolving Consumer Landscape

Industry News

View All
Kraft Heinz rebrands Mio liquid concentrate to meet Gen Z wellness trends
Apr 18, 2024
Southeastern Grocers strengthens commitment to building a more sustainable future with annual progress report and Earth Month initiatives
Apr 18, 2024
Gopuff expands fresh grocery delivery with Misfits Market partnership
Apr 18, 2024
CHIPOTLE'S HOCKEY JERSEY BOGO OFFER RETURNS IN THE U.S. AND CANADA FOR THE 2024 STANLEY CUP® PLAYOFFS
Apr 17, 2024