Achieving the Holy Grail
  1. Coupons / Local Marketing
  2. Customer Engagement
  3. Customer Service / Satisfaction

What is the Holy Grail for business? Customer loyalty.  Rather, true loyalty that is undying allegiance to a brand or product.  Establishing true loyalty is the ONLY way to create a sustainable competitive advantage.  So, how does a business achieve true loyalty? They have to earn it.

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Navigating Togetherness in a Post-Covid World
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Caring for Communities: A Q&A with Publix on Prioritizing the Customer Experience

December 06,2023

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Cracker Barrel: Over Five Decades of Creating a Welcoming Customer Experience

December 05,2023

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Hooters: Creating a Culture of Empowered Employees and Elevating the Customer Experience

December 04,2023

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Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future
Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future
Loyalty: Outcome or Enabler?
Loyalty: Outcome or Enabler?
Reimagining Loyalty: How to Create Relevancy in an Evolving Consumer Landscape
Reimagining Loyalty: How to Create Relevancy in an Evolving Consumer Landscape