How to Build a Loyalty Program for the Modern Consumer

  • March 21 2019
  • Resource: Research And Reports
  • The Clarus Commerce Team

Traditional retail was all about the retailer. So too were traditional loyalty programs. With points, discounts, and other purely transactional elements, everything focused on trying to make the customer loyal to the retailer. Loyalty was viewed...Read More

Loyalty360 2019 State of the Industry Executive Perspectives Report

  • March 20 2019
  • Resource: Research And Reports
  • Loyalty360

Creating engaging experiences that actualize emotional bonds and drive customer loyalty might be the best marketing strategy that brands can employ. As such, Loyalty360 believes that this strategy should be of utmost importance to marketers. As...Read More

Data and Analytics: A Hospitality Industry Perspective

  • March 14 2019
  • Resource: Research And Reports
  • Loyalty 360

Every company who is focused on customer loyalty is faced with the challenge of collecting data from an increasing array of new, disparate, confusing, redundant, and sometimes unidentifiable data sources.In addition, the tasks of extracting...Read More

Confirmit CX Nudge Time to Take Action: A CX Engagement Toolkit to Support True Business Impact

  • March 11 2019
  • Resource: Research And Reports
  • The Confirmit Team

Are you surprised that your CX program is not delivering the results you are expecting? Is it struggling to drive sustainable change? Despite the comprehensive feedback your program has collected. Despite the advanced analytics identifying the key...Read More

The State of Best-in-Class Customer Experience Survey Report: Top Imperatives for Your 2019 & Beyond Marketing Strategy

  • March 08 2019
  • Resource: Research And Reports
  • Loyalty360 & SAP

Through a unique blend of content, networking, and research, Loyalty360 represents a community of the best voices and minds in the customer loyalty industry. As such, in partnership with SAP, we are thrilled to present our “The State of Best...Read More

2019 Loyalty Barometer Report: What Consumers Think of Loyalty & Reward Programs

  • March 05 2019
  • Resource: Research And Reports
  • The HelloWorld Team

In 2017, HelloWorld, A Merkle Company released its first Loyalty Barometer Report -- a look at how consumers really feel about reward programs and where brands may need to pivot to accommodate consumer preferences. Due to the quickly-evolving...Read More

Incentivized Engagement Report: How Brands Can Leverage Incentives to Motivate Behavior Across the Customer Journey

  • February 27 2019
  • Resource: Research And Reports
  • The Prizelogic Team

For brand marketers, the term “incentives” might bring to mind discounts or coupons. However, price markdowns on products or services are not the only way to encourage consumers to complete purchases. In fact, discounts are the tip of...Read More

Humanizing Loyalty: A Road Map to Establishing Genuine Emotional Loyalty at Scale

  • February 25 2019
  • Resource: Research And Reports
  • The ICF Next Team

You’re never too big to establish a more human side to your loyalty efforts.On the following pages, we’ll define what humanizing loyalty means and why it’s more critical than ever to creating an unbreakable bond with your...Read More

Loyalty360 Executive Perspective: The Brand Guide to Tackling the Challenge of Data and Analytics

  • February 21 2019
  • Resource: Research And Reports
  • Loyalty360 & Aimia

Successful brands use data to direct business strategy, optimize customer journeys and craft relevant content. Join Mark Johnson, CEO, Loyalty360, and Sara Galloway, Director of Strategy, Aimia, as they dive into the challenges and...Read More

20 Marketing Strategies to Challenge Amazon

  • February 19 2019
  • Resource: Research And Reports
  • The CrowdTwist Team

Despite consumer spending reaching its highest in eight years, 2017 saw major changes in the retail space. 50 US retailers filed for bankruptcy, and some brick and mortar stores scaled back and closed locations.Where did consumers spend their...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?