Loyalty360 Executive Perspectives: Measurement

  • August 26 2018
  • Resource: Research And Reports
  • Loyalty360

Driving customer loyalty in all its forms and facets is one of the preeminent marketing strategies that brands currently seek to harness. Even though it is finally being recognized as a powerful marketing tool, customer loyalty still presents a...Read More

The State of Rewards in Loyalty Programs: Adding Program Functionality - A Perspective from Loyalty360 Members

  • August 24 2018
  • Resource: Research And Reports
  • Loyalty360

>>Click to download the infographic here **Full report available to Loyalty360 corporate members  Creating customer loyalty and engagement may be the best marketing strategy that brands can currently employ. Despite this, customer...Read More

The Game Is Changing: The Loyalty Report 2018

  • August 17 2018
  • Resource: Research And Reports
  • Bond Brand Loyalty Team

Loyalty is changing faster than ever before. The game is being disrupted by escalating customer expectations, perpetual new players, evolving technologies, and a game board that’s constantly in flux. Brands must shape-shift with the living...Read More

The New Currencies Are Coming

  • August 17 2018
  • Resource: Research And Reports
  • Bond Brand Loyalty Team

Is it an immersive event complete with free entertainment and free samples; the feeling you get when being greeted by the concierge of a luxury hotel; or peace of mind knowing your online order has arrived and is securely tucked inside your front...Read More

Harnessing the Power of Influence

  • August 13 2018
  • Resource: Research And Reports
  • The HTK Limited Team

How often do you recommend brands on social media?  Whether it’s tagging yourself at a restaurant and saying how great the food was, posting a picture of a product you own and love, or simply sharing some branded content — you...Read More

Personalization is a Data Problem

  • August 10 2018
  • Resource: Research And Reports
  • The Lenati Team

In today’s commercial environment, customers expect the brands they know and love to "know" them back. Most brands recognize the strategic importance of personalization, and yet delivering a customized experience beyond basic email...Read More

A Marketer’s Guide To Behavioral Economics

  • August 07 2018
  • Resource: Research And Reports
  • The HelloWorld Team

Behavioral economics is causing quite a buzz these days, especially as it relates to marketing. Doesn’t every marketer want to know what truly drives consumer behavior -- and how to influence it? Behavioral economics offers some important...Read More

2018 Mobile Loyalty Report

  • August 06 2018
  • Resource: Research And Reports
  • The 3Cinteractive Team

Personalization is KeyOver the last three years, survey data from our annual mobile loyalty studies have shown a steady increase in loyalty program acquisition, with a majority of brands citing the addition of mobile components as the biggest...Read More

SmartJourney - 6 Steps to Personalized Smart Journeys

  • August 01 2018
  • Resource: Research And Reports
  • The Aimia Team

We believe that every customer is unique, which means your marketing strategy should be too. The days of the average are long gone and with them the universal, one-size-fits-all marketing plan. When designing a customer engagement strategy, the...Read More

Executive Perspectives: Listening to Your Customers Part 2

  • July 19 2018
  • Resource: Research And Reports
  • Loyalty360

In last year’s Executive Perspectives Report called Listening to Your Customers, we reported on the responses CMOs, marketing, and operations executives gave to the following question: “What are the biggest benefits you receive and...Read More

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