Executive Perspectives: Employee Engagement & Customer Loyalty

  • December 02 2017
  • Resource: Research And Reports
  • Loyalty360

Overall, marketers believe a vital connection exists between customer loyalty and employee loyalty (employee engagement). Years ago, a CEO of Campbell’s Soup once said, “To win in the marketplace you must first win in the workplace...Read More

Taking the First Steps in Understanding and Motivating Existing Customers

  • December 01 2017
  • Resource: Research And Reports

Goodwill Industries of Denver is one of many Goodwills throughout the country. Each one operates independently and addresses unique challenges – the Goodwill model is to serve the unique needs of their local communities. For example, Denver...Read More

From Data to Action: Profiling the Modern Insights Team

  • November 20 2017
  • Resource: Research And Reports
  • Medallia CX Strategy Research Group

To win in today’s increasingly customer-driven world, companies must understand their customers’ needs and satisfy those needs better than any of their competitors. Data about customers can provide valuable insights, but to see results...Read More

A Case for Individualized Incentives: How Preference Data Became Intuit’s Key to Customer Retention

  • November 15 2017
  • Resource: Research And Reports

That is, brands and marketers must intimately and deeply understand their customers. This hinges on a brand’s ability to collect, analyze, and apply data. Since customer data has become such a powerful tool to design and conduct an array of...Read More

What You Need to Know to Combat Loyalty Program Fraud

  • November 14 2017
  • Resource: Research And Reports
  • The Epsilon Team

As traditional banks and merchants work to make their systems harder to penetrate and steal from, hackers are turning their attention to softer targets and alternate forms of value. With reward points and miles worth of over $48 billion in the...Read More

Consumer Behavior Data in Digital Purchase Validation Programs

  • November 13 2017
  • Resource: Research And Reports
  • The HelloWorld Team

Historically, CPG brands have struggled to get access to specific purchase behavior data. Retailers hold this data, of course. They know everything consumers buy, how often, under what circumstances, and what motivates their behaviors. However...Read More

Major Technology Company Translates Customer Satisfaction to Customer Loyalty — and Better Business Results

  • November 03 2017
  • Resource: Research And Reports
  • The Confirmit Team

Challenge: The company develops embedded and mobile software and operating systems that are used in hundreds of millions of devices worldwide: from smart phones and pacemakers to TV set-top boxes and digital cameras to fighter jets and commercial...Read More

Driving Traffic Through Personalization: The 4 Step Journey

  • November 02 2017
  • Resource: Research And Reports
  • The Cogensia Team

Retailers face many challenges today that impact traffic and same store sales. This includes e-commerce, pricing pressures, an aggressive competitive environment, slipping mall traffic, and an emerging generation of customers with different...Read More

How to Begin: Sungard's Path from Infancy to Customer Experience Maturity

  • November 01 2017
  • Resource: Research And Reports

New market forces and rapidly evolving customer habits are leading many brands to rethink their marketing strategies. The primary reason for this shift is that many traditional tactics are no longer relevant. Since advanced digital and social...Read More

How Your Mobile Strategy Can Drive Offline Revenue

  • October 30 2017
  • Resource: Research And Reports
  • The Clutch Team

A chain of more than 135 specialty retail stores, our client wanted to add a mobile component to their offer strategy that would support online to offline attribution and drive store traffic. The client’s website featured a variety of offers...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?