Are your Loyalty Offers Modernized for the Digital Consumer?

  • April 04 2022
  • Resource: Research And Reports
  • The Formation Team

Consumers Have Too Many Choices and Too Little TimeConsumers loyalty is no longer assured, as shoppers have an infinite number of choices and their traditional shopping habits have been disrupted by COVID. Brands that find ways to make...Read More

Three Reasons Why Your Cybersecurity Solution Should Include Identity Protection

  • March 22 2022
  • Resource: Research And Reports
  • The Iris Identity Protection Team

The unprecedented global COVID pandemic has left virtually no aspect of life untouched. Indeed, much has been irreversibly altered, and the fraud landscape is no exception. We certainly didn’t need fraud matters exacerbated, but...Read More

What Are the True Drivers of Loyalty in the Minds of Consumers?

  • March 10 2022
  • Resource: Research And Reports
  • The Clarus Commerce Team

Get into the minds of your customers.Your brand should add unique value to your customers. While retail giants like Amazon, Sephora, and Starbucks have excellent customer loyalty strategies, their programs' success is due to the unique value...Read More

The Zero-Party Data Playbook 2022

  • March 02 2022
  • Resource: Research And Reports
  • The Cheetah Digital Team

We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented plans to comprehensively curtail third-party cookie tracking within the next couple of years, Apple is offering customers the ability to...Read More

IRIS Participation Brand Index

  • March 01 2022
  • Resource: Research And Reports
  • The IRIS Team

The participation era is hereMarketing strategies built for the broadcast age don’t work as hard as they used to. Customers are in control and every brand is one step away from rejection.Businesses must urgently and continuously evolve...Read More

Total Loyalty

  • February 25 2022
  • Resource: Research And Reports
  • The Lacek Group Team

The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the ways we work and learn, the ways we transact business, and the ways we connect with one another.After the disruption and...Read More

Leisure Travel Continues to Rebound as Interest Soars to Pre-Pandemic Levels

  • February 23 2022
  • Resource: Research And Reports
  • The ICF Next Team

Travelers’ comfort levels may vary from destination to destination—and week to week, given the rise of emerging variants—but their confidence remains strong in hotel and airline brands.After two years of living with COVID-19...Read More

Customer Loyalty Programs: What You Need to Know

  • January 19 2022
  • Resource: Research And Reports
  • The Baesman Team

Start Growing Your Business with a Focus on Customer LoyaltyExisting customers can be the key to your company’s growth and profitability. Are you ready to boost your customer engagement by creating a new customer loyalty program or...Read More

Emotionally Invested Customers Crave More from Consumer Packaged Goods Brands

  • January 05 2022
  • Resource: Research And Reports

Relationships—and behaviors—between brands and consumers continue to evolve in creative and surprising ways in 2021. Consumer packaged goods (CPG) companies are redefining their relationships with retailers and shoppers thanks to the...Read More

The Power of Wallet Steering

  • December 15 2021
  • Resource: Research And Reports
  • The Stuzo Team

Convenience and Fuel Retailers are working hard to offer customers programs that make them more loyal to their brand and more profitable for their business. Retailers need to deliver hyper-personalized offers and payment experiences in a way that...Read More

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