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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Traditional retail was all about the retailer. So too were traditional loyalty programs. With points, discounts, and other purely transactional elements, everything focused on trying to make the customer loyal to
the retailer. Loyalty was viewed...Read More
Creating engaging experiences that actualize emotional bonds and drive customer loyalty might be the best marketing strategy that brands can employ. As such, Loyalty360 believes that this strategy should be of utmost importance to marketers.
Every company who is focused on customer loyalty is faced with the challenge of collecting data from an increasing array of new, disparate, confusing, redundant, and sometimes unidentifiable data sources.In addition, the tasks of extracting...Read More
Are you surprised that your CX program is not delivering the results you are expecting? Is it struggling to drive sustainable change? Despite the comprehensive feedback your program has collected. Despite the advanced analytics identifying the key...Read More
Through a unique blend of content, networking, and research, Loyalty360 represents a community of the best voices and minds in the customer loyalty industry. As such, in partnership with SAP, we are thrilled to present our “The State of Best...Read More
In 2017, HelloWorld, A Merkle Company released its first Loyalty Barometer Report -- a look at how consumers really feel about reward programs and where brands may need to pivot to accommodate consumer preferences. Due to the quickly-evolving...Read More
For brand marketers, the term “incentives” might bring to mind discounts or coupons. However, price markdowns on products or services are not the only way to encourage consumers to complete purchases. In fact, discounts are the tip of...Read More
You’re never too big to establish a more human side to your loyalty efforts.On the following pages, we’ll define what humanizing loyalty means and why it’s more critical than ever
to creating an unbreakable bond with your...Read More
Successful brands use data to direct business strategy, optimize customer journeys and craft relevant content. Join Mark Johnson, CEO, Loyalty360, and Sara Galloway, Director of Strategy, Aimia, as they dive into the challenges and...Read More
Despite consumer spending reaching its highest in eight years, 2017 saw major changes in the
retail space. 50 US retailers filed for bankruptcy, and some brick and mortar stores scaled back and
closed locations.Where did consumers spend their...Read More