The Loyalty Fraud Handbook

  • April 26 2022
  • Resource: Research And Reports
  • The Comarch Team

Uncovering the key to loyalty fraud preventionLoyalty programs continue to evolve as companies in different industries decide to launch their own schemes. With the progressing phaseout of 3rd-party cookies and strict data privacy legislation...Read More

Customer Acquisition 101: How to Use Customer Analytics to Earn New Customers

  • April 22 2022
  • Resource: Research And Reports
  • The Baesman Team

Are you making the most of customer data in your marketing strategies? This step-by-step guide provides a how-to for leveraging customer data to achieve more effective:Customer acquisition strategiesCustomer reactivation strategiesCustomer...Read More

The Changing Look of Loyalty

  • April 13 2022
  • Resource: Research And Reports
  • The Lacek Group Team

A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that recent events (like the pandemic and divisive politics) changed how people think about brand loyalty and what they expect from a modern program...Read More

Are your Loyalty Offers Modernized for the Digital Consumer?

  • April 04 2022
  • Resource: Research And Reports
  • The Formation Team

Consumers Have Too Many Choices and Too Little TimeConsumers loyalty is no longer assured, as shoppers have an infinite number of choices and their traditional shopping habits have been disrupted by COVID. Brands that find ways to make...Read More

Three Reasons Why Your Cybersecurity Solution Should Include Identity Protection

  • March 22 2022
  • Resource: Research And Reports
  • The Iris Identity Protection Team

The unprecedented global COVID pandemic has left virtually no aspect of life untouched. Indeed, much has been irreversibly altered, and the fraud landscape is no exception. We certainly didn’t need fraud matters exacerbated, but...Read More

What Are the True Drivers of Loyalty in the Minds of Consumers?

  • March 10 2022
  • Resource: Research And Reports
  • The Clarus Commerce Team

Get into the minds of your customers.Your brand should add unique value to your customers. While retail giants like Amazon, Sephora, and Starbucks have excellent customer loyalty strategies, their programs' success is due to the unique value...Read More

The Zero-Party Data Playbook 2022

  • March 02 2022
  • Resource: Research And Reports
  • The Cheetah Digital Team

We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented plans to comprehensively curtail third-party cookie tracking within the next couple of years, Apple is offering customers the ability to...Read More

IRIS Participation Brand Index

  • March 01 2022
  • Resource: Research And Reports
  • The IRIS Team

The participation era is hereMarketing strategies built for the broadcast age don’t work as hard as they used to. Customers are in control and every brand is one step away from rejection.Businesses must urgently and continuously evolve...Read More

Total Loyalty

  • February 25 2022
  • Resource: Research And Reports
  • The Lacek Group Team

The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the ways we work and learn, the ways we transact business, and the ways we connect with one another.After the disruption and...Read More

Leisure Travel Continues to Rebound as Interest Soars to Pre-Pandemic Levels

  • February 23 2022
  • Resource: Research And Reports
  • The ICF Next Team

Travelers’ comfort levels may vary from destination to destination—and week to week, given the rise of emerging variants—but their confidence remains strong in hotel and airline brands.After two years of living with COVID-19...Read More

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