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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Return on experience (ROX)—versus return on investment or return on ad spend—has taken on new importance for digital and operational leaders. The impact of COVID-19 has put a heightened emphasis on how to navigate this new reality...Read More
The holidays are the sweetest time of year... Well, most of the time anyway. Scammers and fraudsters can quickly sour your customers' holiday season if they're not protected. And unfortunately, most aren't. Your customers will already...Read More
One of the biggest problems in Loyalty Fraud is the lack of a formal definition. Organizations struggle to provide a universal explanation of what Loyalty Fraud means, as it can vary greatly depending on how a loyalty program is structured and how...Read More
Building customer loyalty through rewards programs, exclusive offers and promotions has been one of the main tactics for increasing revenue and growing customer lifetime value (LTV). Faced with continuing economic uncertainty resulting from COVID...Read More
On January 20, 2020, the U.S. confirmed its first case of the novel coronavirus, COVID-19, in Washington state. At the height of the pandemic, much of the country was sheltering in place, and travel was severely restricted. These changes not only...Read More
Did you know 76% of consumers prepare and research prices before shopping on Prime Day?Although Prime Day has been pushed back three months, many consumers have been waiting for this online shopping event all year. Get insight into why Prime Day...Read More
It’s no wonder that loyalty management is such a hot topic among retailers today. If you’re in retail, you’re thinking about it. But loyalty management is also a complex topic.
Your loyalty program touches so many parts of your...Read More
Over the long term, the return on investment (ROI) in customer loyalty pays off better than any discounts and coupons. Keeping an existing customer costs 5x less than acquiring a new one. Loyal customers also deliver a greater lifetime value ...Read More
The 2020 C-Store Shopper Report comes amid a backdrop of unexpected and unprecedented change. Now, more than ever, convenience retailers are relying on the power of loyalty to provide the insights they need to compete smarter and drive profitable...Read More
Customer loyalty’ has taken on new meaning in the wake of the COVID-19 crisis. The traditional definition of loyalty is being challenged by the new normal, and needs to be redefined. At a time when consumers are more willing to switch brands...Read More